Knowledge Center
Property Marketing Mistakes To Avoid
A round-up of the most common, easy-to-fix marketing mistakes we see on new listings.
Property Marketing Mistakes To Avoid
1. Phone photos as the lead image
First impressions are made in the MLS thumbnail. Always lead with a professional hero shot.
2. Wrong aspect ratio on social
Vertical for Reels / TikTok, square for feed, horizontal for YouTube.
3. No video
Listings with video get more engagement on every major portal.
4. Missing floor plan on larger homes
Buyers want to understand layout before booking a showing.
Realistic Image Team
Our in-house team of real estate media specialists shares tips, guides, and field-tested advice for property marketing professionals.
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