Knowledge Center
MLS Video vs Social Media Video: What's The Difference?
Two very different formats, two different goals. Here is when to choose each.
MLS Video vs Social Media Video
Not all listing videos are created equal. An MLS walkthrough and a social media reel serve different jobs.
MLS / Listing Video
Long-form (60-180s), wide framing, calm pacing, neutral music. Built to inform serious buyers and feed syndication portals.
Social Media Video
Vertical, 15-60s, fast cuts, hooks in the first second, trending sound. Built to be discovered.
When to use which
- Luxury or high-traffic listing: both
- Standard listing: MLS first, optional social cutdown
- Investor / rental: social only is often enough
Realistic Image Team
Our in-house team of real estate media specialists shares tips, guides, and field-tested advice for property marketing professionals.
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